Print Design; Menu/Brochure Cover – Los Amigos

Client: Los Amigos

Project: Brochure/Menu Design

Purpose: Showcase Los Amigos variety of tortilla products, available for purchase by restaurants.

As requested by the client, I created this 2-fold brochure/menu, showcasing the company’s tortilla products. The menu displays various descriptions for products that are available, as well as product shots. In addition, the backside of the menu lists quantities available, and prices for associated quantities.

The client supplied the images to be used, as well as their logo. However, the logo supplied seemed that it could use a little bit of alteration, in order to be more conducive with a create layout. So, I toned down the colors, which were quite bright, giving them more of a rustic look. I also roughed up the edges a bit, so that the element would fit well within a “stucco” texture.

In order to give the cover some dynamism, I came up with the idea of creating a desert scene setting. It gives a feel that there is something beyond the cover, while also giving an authentic Mexican-American feel.