Daylight Digital Media produces a variety of projects, many of which include websites geared toward the entertainment industry. This particular website is to serve as the future (official or unofficial, as yet undetermined) fansite for the television show It’s Always Sunny in Philadelphia on FX Networks.
This design features a very simplistic landing section, but with a surprise. Ther are a actually a series of animations that take place on the screen in the places that are seemingly empty. Characters come in and out of view, and the base set of characters under the logo, although stationary, also are animated (sequences of facial expressions, etc).